COLLECTION - 65 % NOW! Add and see discount in shopping bag.

ALI - A Leading Idea is made to change how we approach fashion.

Putting ten years of experience in the Paris fashion industry to work, we are developing A Leading Idea that is at once affordable, ethically sound and environmentally considered.

ALI was launched the 9th of May in my adoptive mother country Norway. 

Being a refugee at one time, my younger brother, my mother and myself were shown opportunities rather than shown the door, which I am eternally grateful for.

Accordingly, we at ALI tribute the underrepresented minorities, refugees, LGBTQI and all women to uphold the diversity that makes the world special, especially in times when doing so seems increasingly difficult.

I invite you to join us to see and understand my heart and my vision for the world, of ALI - A Leading Idea.

Love Golnaz



ALI is a concept created by Golnaz and X. ALI stands for A Leading Idea; because it leads to a more including, ethical and environmental responsible idea of a what a fashion brand should be today. New mini- collection available every 3 months in our online shop.


Our studio is in Montreuil, France and Oslo, Norway. Here we conceive the story and the design.
Gurgaon, India is our main factory, this factory is specially picked for its socially ethical values. This new manufacture is within french standards of work ethic and security (all licenses approved).
All productions are made in very small and limited editions to secure a no-waste / no-stock policy and all fabrics are purchased from the same region as the production to ensure our less-pollution policy.


You’ll find the ALI - A Leading Idea products only in our online shop.
This choice is very important for us because it will allow us to know you, to answer you, and to be available for each one of you. Available in many forms such as pricing, only without the margins of resellers ALI can be the including brand we wish to be.