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ALI is a concept created by Golnaz Adham Khazei and her business partner. ALI stands for A Leading Idea, because it leads to a more including, ethical and environmentally responsible idea of a what a fashion brand should be today. A new mini-collection is available every 3 months in our online shop. Every style is a limited of 6 pieces to avoid stock and waste.


Our studio is based in Montreuil, France and Oslo, Norway. Here we conceive the story and the design of ALI. Gurgaon, India is our main factory, hand-picked for its ethical production standards. It's compliant with the French regulations of working conditions and workers' security. Production is delivered in very small and limited editions to follow our no-waste / no-stock policy. All fabrics are purchased in India, in the same region where the factory is based, in order to minimize our carbon footprint.


You’ll find the ALI products only in our online shop. This choice is very important for us because it will allow us to know you, to answer your questions, and to be available for each one of you. Only without the margins of resellers ALI can be the inclusive brand we wish to be.